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Now in our last part of these series we will take a quick look into the website design, development & marketing aspects and your company’s image.

Company Brand

First step when looking into website design, development and marketing is concentrating in your company’s logo. Your company logo should be the focus point of your website – remember: it is all about your company. Your marketing material should all look similar – business cards, printing materials, online PDF’s – all should deliver the same message and have the same connection.

The mainly objective of your website design, development and marketing is to connect prospective clients with your company. They are all alone there, without any sales person to guide them and explain how the company works so make sure it can stands on its own merit. Your website must present your company well as there will be no human factor once a visitor comes around.

Search Engine and User Friendly

A website is not a brochure! When concentrating in your company’s website design, development and marketing, all materials should be created accordingly with online marketing. The copyright for a website is not the same as used on your printing materials, images have a special format and size, colors should be wisely used, and navigation should be easy with absolutely no dead ends.

Building a search engine friendly website is not a task that every website design and development company can manage, so make sure you do your home work before hiring a web site design, development and marketing expert. To create a website that is search engine friendly, the team of professionals working on your website need to have the knowledge and expertise on search engines; how they work and index websites. If a website is not built taking into consideration how search engines work and the criteria used to index sites in their database, it will probably be invisible to search engines robots. They will not be able to index your site properly or maybe not to index it at all.

Another common mistake is to hire a website design and development company that has not enough knowledge on search engine algorithms and might put your website in a great risk using spamming techniques. With the incredible growth of websites being indexed — about 11.5 billion websites indexed with search engines — you want to make sure the company working on your website has the expertise to build it to be seen.

Search Engine Optimization [SEO] & Search Engine Marketing [SEM]

If you offer products or services that Internet users are searching for, you certainly should look into having your web site indexed with search engines. Building a search engine friendly website is just the beginning; you need to make the website will be found by potential users searching for the products and services you offer.

Potential customers are more and more using the Internet and search engines to look for products and services they need and want and having a website that no potential customer can find is a waste of time and money. Use your website as a marketing and online sales tool.

Over the past few years of the web’s evolution as a key business tool, shows that an effective website mines prospects that other vehicles do not reach, shortens the sales cycle – in many cases dramatically so – and delivers early and consistent ROI.

Monitoring and Measurement of the Product

The capability of being able to evaluate, validate and verify if the effectiveness of your SEO campaign is critical. Reputable Search Engine Optimization [SEO] & Search Engine Marketing [SEM] companies will provide you monthly reports showing your current status and suggestions for areas to that need improvement (number of visitor per page, time spent, referrals, exit pages, high traffic pages, keywords being used, etc).

Use the information above as guidelines and always use common sense. Your website should be an extension of your company’s image online and present the same standards of quality and customer appreciation.

Gathering of Information:

This is arguably the most important phase of entire site process, since all of the client’s wishes are established here. Here, the web designer and project manager can discover the aesthetic of the site, functionality, and overall goals. These are some of the things one can expect to consider in this phase:

1- Purpose of the Site?

What does the client want to achieve? Is it a business or a personal endeavor?

2- Goals?

Does the client wish to make money, increase traffic, market, boost sales, etc.?

3- Who Are Your Targeting?

Depending on your goals, your target audience will vary. If you have an ecommerce site, you will want to target those who wish to purchase your product.

4- Gather Content?

If people are in fact looking to purchase something from you, you will need to direct them accordingly. Content, or text, is the best way to do this.

Planning:

The planning of the site encompasses putting together a project timeline. This will, ideally, orchestrate the strategic approach to building the website, from that point forward. Here, the site map is developed which is an architectural floor plan for the final product.

Design:

The web designer will now implement the aesthetic wishes for the site product. Starting with the homepage, he will create designs, which must then be approved by the client. There will typically be a good deal of communication from the client to designer. Further, several prototypes will be created, to ensure 100% satisfaction with the final product. Once all of the designs are approved, the designer can pass the project along.

Development:

The web developer will now add functionality to the approved design pages. In this phase, specific code language will be applied to the back end of the site. This language is customized to allow the pages to perform according to plan.

Testing/Delivery:

Before the site is made live, those who worked on the site must test it out and make sure it works perfectly. The team will deliver the site to the client and have him click through as well. Once approved by the client, the website can be made live on the Web.

Developing a website is a serious thing, demanding plenty of investment and planning. You expect it to serve as a round-the-clock advertising and sales medium of your products or services. For ensuring that it serves the objective effectively, you need to hire a skillful web designer, and then co-ordinate with him through every phase of development.

Phase 1: Collection of Information

Gathering information is the first step while designing any website. While putting up a plan regarding development of a website, many factors have to be taken into consideration. It involves a good understanding of the company, its business objectives, target audience etc. Purpose of the site has to be well-defined. It should be clear whether one wants to provide information, sell a product, promote a service etc. You also have to be clear about age, education, background etc. of your target audience. You also need to make out what kind of information will the target audience be looking for on your site.

Phase Two: Planning

When you have all the information at your disposal, it is time to chalk out a plan for your website. Make a detailed sitemap including all main topic areas of your site as well as sub-topics. It would serve as a guide as to what content would be on the site and help to develop an easy-to-comprehend navigational system. It is during this stage when the web designer decides about the technologies to be implemented.

Phase Three: Design

It is time now to determine the look and feel of your website. Your field and target audience are key factors to be taken into consideration. For instance, a dental design website needs a sober look and to-the-point approach. In design phase, you also need to incorporate elements such as the company logo or colors to strengthen the identity of your business. In this phase, communication between the client and designer is crucial to ensure that the final website suits your needs and taste.

Phase Four: Development

The actual development of website begins at this stage. The designer takes all the individual graphic elements from the prototype and uses them to create a functional website. Home page is the first one to be developed, followed by the interior pages. The design and navigation contains all the elements previously decided on. On the technical front, code needed for front-end and back-end web development is written at this stage.

Phase Five: Testing and Delivery

This stage involves giving the website final touch and testing it on different parameters. A website has to be tested for the complete functionality of forms or other scripts, as well as for compatibility with different web browsers. As part of testing, the designer must ensure that the code written for your website validates. Valid code means that the website meets the current web development standards. Once the testing is done, the website is uploaded using FTP (File Transfer Protocol) program to your server. Most designers offer domain name registration and web hosting services as well. Once you set up these accounts, and the web site uploaded to the server, it becomes public.

Phase Six: Maintenance

Your task is not done once the site is uploaded. A site has to be well-maintained to keep it on good search engine rankings and bring visitors. You need to provide fresh content, products or services on a regular basis to preserve user interest. You also have to work consistently to promote your site on search engines such as Google, Yahoo and Bing. Most visitors will reach you through these search engines. Hence it is imperative to ensure that your site ranks well on the selected keywords. You also need to promote your interests in social media and do proper networking.

Choosing the right web designer is of critical importance in this regard. You must hire a designer who has got relevant experience of designing the sites in your niche. For instance, if you are a dentist and need a website to promote your services online, choose a developer who has proper experience of web design for dentists. Every field requires certain kind of web design skills. Choosing a web designer with the required skill set would ensure that the site you get is exactly as you required.

Website Templates: Easy to use, Prepackaged, and Inexpensive

For a fast and simple solution to the issue of web design and development, the option of using a web template can provide a multitude of benefits. Templates are ready to go upon download and are quickly uploaded to the server, on which your site is hosted. Configuration is straight forward with the instructions that are sent along with the web template files. The ability to rapidly add a prepackaged and fully developed template to a server can mean that updates and modifications can be made in a short period of time, often within a day or two. The downside of utilizing a template is that other sites may have an identical or similar appearance to your site, leaving you without the advantage of individuality on the web.

There are many designers and developers that are offering their work through website templates. The marketplace is highly competitive and full of very talented individuals and groups. From the perspective of a website owner this means one thing; quality web templates can be purchased at a low-cost. Custom design work is an expensive and lengthy process full of potential complications and risks. Web templates can offer the similar quality work at a lower price. To keep costs down and to benefit from the rich marketplace, purchasing templates is an intelligent choice.

Custom Design: Flexible, Adaptable, and High Quality

Uniqueness is a valuable asset. In an environment that is full of similar looking sites, a custom and original look can be something that can make your site stand out from the crowd. A fresh and different look can be the difference between losing and retaining visitors and customers. Custom web design is one way that an individual site can break out of the mob and look good.

Custom web development takes place between a client and a developer. Through a series of questions and conversations, the foundations of a site can begin to take root. After this initial phase, a cycle of revisions and modifications eventually leads to the client signing off on the site and purchasing it. This process is very intimate as each detail of design and development is communicated between the client and developer. Along the way changes can be made to the original design and integrated quickly. This option involves high cost, long and intensive development time, and potential for communication errors and other issues. If all goes well, however, the result can be a fantastic web site that is owned exclusively by you.

Conclusion
Both approaches offer competitive advantages and disadvantages. The choice must be made by identifying the needs of the website and the ability to meet those needs. For a quick, simple, and low-cost solution that might leave you looking similar to others, web templates are the way to go. Where individuality and originality matter, custom web design is the superior choice.

But the furious and fast pace at which technology grew brought about a sea-change in the very perspective of website design and development. Web developers concentrated on a better structured, precise approach to the exact needs of the customer. Technology offered multiple choices to the clients. They no longer needed to load their sites with ungainly animations and action scripts. They could go in for much pruned, matter-of-fact website development that shunned everything fancy but offered simple yet effective websites at much affordable rates. Since the web developers charged on an hourly basis in most of the cases, the total cost dropped directly in proportion with the decrease in incorporation of tools and softwares. This brought about the much needed professional and affordable website development.

Today the web development companies have matured into esteemed and dedicated quality service providers, offering website solutions that enhance the prospects of the small and medium sized businesses to prosper online, showcasing the best website design that they develop for them. These companies offer professional, affordable website design and development services along with interactive and friendly customer service at affordable, great rates. The website designs that these companies provide are unique in their own way, each highlighting their skill and expertise in the website design field. They are completely skilled and equipped to design and redesign every aspect of your website, ranging from graphic design and copy-writing to complete website design and development. They are able to offer high class web-hosting services and a wide range of search engine optimisations services for the client websites. These solutions bring efficiency for your websites and implement cost-effective ecommerce services that will help clients to succeed and improve their web presence.

Web developers today possess skills in delivering a vast range of diverse and exciting website design. These companies have a team of creative minds, who, armed with their professional expertise and knowledge about the latest in website design technology can deliver the perfect website design that suits the client’s persona. These companies provide their clients with amazing website design services at very affordable prices, ranging from the simple text and graphics to more intricate and elaborate designs. No matter what the client budget is, today’s web developers can give the client the absolute unsurpassed solution to accomplish their goals through effective website design, enabling customers to interact with the designers and developers to express his/her requirements without the interference.

Professional and affordable website design today is a great boon to the small and medium web enterprises that wish to state their web presence through websites but are concerned about the cost of web development. More and more web development companies are coming out with good affordable compact website design and development packages, aimed at the SME segment with price tags that are pleasantly surprising. Clients are today becoming aware of the fact that high end graphics and time-consuming flash action movies are really not what websites are about. A trim, compact fast-loading website impresses the client and helps him to complete his transactions in a matter of minutes. Websites dedicated ecommerce need not have complex designs and many pages with heavy content. These websites have to be precise and attention-grabbing. This is really what professional and affordable website design has achieved with success to a great extent.

A catchy, relevant, easy to remember domain name is a real bonus to your business. If your business name is available that is certainly worth having. A good domain name that is well thought out can help you rank better in the search engines. The team of IT professionals you are working with will be able to help you get the best domain name for your business.

Every website requires web hosting. There are many different web hosting plans on the market and prices vary significantly so it pays for you to shop around. Different web hosts offer different tools and different functionality so it is important for you to ask the right questions and understand what it is you are getting from the web hosting provider.

If you are selling products you will need a secure checkout that is easy to use. Your web design team should be able to build a checkout that provides the necessary security but also provides you with inventory functionality, payment processing, etc.

You can undertake website design on your own if you like. But the simple fact is that those websites that are most successful are built by IT professionals who understand website design, search engine optimization, and all the other components that are key your website’s success. There is more to building a website than what you see on the front end.

When you utilize the skills of IT professionals you can relax knowing you have the best possible website design for your business.

Radostin is Managing Director at General IT Solutions Ltd in UK. The company is a confidence assured member of the Technology Channels Association and offers inexpensive solutions to small and medium enterprises.

Whether you like it or not, the marketing strategies of almost all companies are now going into this direction. Today the share of market you can target via a website is bigger than the conventional marketing strategies can deliver.

Our world has suddenly gone smaller, or should I say global, everyone is connected over the Internet. Everyone you know is a member of one social network or more. And this is exactly the reason why you should seriously consider having a website to represent your company. Your website must be done in a professional way; it will dictate your take on the share of customers that abounds in the Internet community.

Think of a website as your store where you can virtually display your range of products and services. Only, it is better than a physical store where you invest a lot of money in the infrastructure, design, and theme and concept development for a limited range of customers. The reach of a virtual store reaches more customers and clients – it spans the world. You are not limited in one location.

You must not underestimate the power of a website. Many companies have proven the fact that a website brings in more revenue than they have foreseen. A website that is professionally designed and developed will help your company penetrate more market than you can actually imagine.

It’s a phenomenon that has taken the business world by surprised. Many marketing companies are now re-directing their strategies towards the Internet. You can reach more, but not necessarily spend more.

The Internet is a world with no barriers. Location and culture no longer limits the activities of the people and this is made possible through the latest technologies found over the World Wide Web. It is only natural then for businesses to tap into these new found resources. This makes having a website critical for your company; it enables you to get a stake of this market.

What does this mean for your business? Of course it will generate more traffic and eventually sales and your figures will benefit the most. What’s more your brand and range of products and services will be known by more people, converting to more customers and sales.

So just what do you need to consider in website design and development. Just as a physical store needs investments in infrastructure, theme and concept development, your website will have the same needs and more.

Look for a website design that offers both good design and functionality. Think of your website as you would of a physical store. It should mimic a good shopping experience where you are free to move around and look for any product that fancy your interest before deciding if it’s a good buy. Your website should offer the best customer service online.

However, shopping cart development for M-commerce should particularly take into account the preferences of mobile users and the small size of mobile screen. Here are some important factors to consider while designing and developing an M-commerce shopping cart website:

A similar design and methodology as the parent site should be applied for the M-commerce version, while keeping in mind the small screen size of the mobile device. This is because many customers would want to have the same kind of browsing and buying experience as they would have had on the parent version.
Customers should be at no real disadvantage using the M-commerce version instead of the Ecommerce one. If exact products are found with the same availability as on the traditional version, customers will have fewer reasons to dissatisfy. To add to user experience and satisfaction, the mobile version should also offer them other features such as full product specs with quality photos included.
Mobile users are generally in a hurry and want a smooth and pain-free process. Therefore, the checkout process should be abbreviated. There should be as fewer steps as possible on a customer’s way to checkout.
The users should be able to quickly sort through the products to find what they are looking for. Good product filters are vital. Making product finding easy is also necessary considering that connection quality may be an issue with mobile access.

Best web design companies improve online visibility.

No wonder with the simple yet effective website designs, the best web development company vouches to provide a strong online visibility. The best web development company ensures designing and programming websites in an efficient manner supporting the purpose of search engine optimization. With unique SEO strategies on board your online ventures are sure to fly high. To top it all, the best web development company also offers customized services making navigation and accessibility a smooth affair.

The best web design and development companies highly focus on their approach.

If a website design includes all the aspects that are required, it aids in better focus. Whenever looking for some website, online visitors are seeking information that can help them to take an informed decision. Such decisions may have direct link with the company products and services. This specific aspect is achieved since the best design company prefers to focus on the specific purpose of the website. Focusing on specific things also gives ample opportunity to make the most of a website. Furthermore, online visitors don’t like to visit distracting websites that include multiple components, resulting in an unwanted clutter. When designing a website, the best web Development Company ensures keeping things simple as ever. When using images, content, graphics all together within the site, they would prefer using them judiciously rather stuffing them into it. A good web development company knows the importance of directing focus of the site visitors towards the right path doing it with a simple website design.

Good web design and development companies understand the value of time.

A professional web design and development company wins the race when it comes to putting across their point swiftly and effectively. There is no use of integrating complex and undecipherable website designs since no one is going to understand its core purpose. Rather simpler website designs save one a lot of time while forwarding the keynotes straight to the target audience. Online visitors have a little to no patience. This is why, with complex website designs you will be only testing their patience which is not a good idea. That is certainly not desirable if you want to run a long term and full-fledged online venture. The best web design and development company understands this fact and carries on delivering world class website designs with panache.